Desiree BraidoProptech · Exit + Acquisition Integration · 2019–2020
Dwellio & Lot Pop
I co-founded Lot Pop, sold it in 6 months, then stayed to lead the product and brand integration at the company that acquired it.
- Role
- Co-Founder → Lead Product Designer
- Outcome
- Acquired at concept stage, 6 months
- Category
- Proptech · Consumer App
- Scope
- Founding → Brand Integration
The Story
Lot Pop was my first company. It let people find and rent empty city lots to use for events. Dwellio acquired it to bring that into their app as part of their "Find your power of place" vision. I co-founded it, built the brand and the first product screens, and took it to a successful acquisition within 6 months. Dwellio then asked me to stay on as Lead Product Designer to integrate Lot Pop's brand and product into their platform.
I went from founder to acquired designer overnight, leading the creative and strategic work of merging two companies' identities into one coherent product.
Brand System
Dwellio's vision called for a brand that felt warm, playful, and genuinely human. I built the full visual identity: logo, color system, illustration language, and a brand world that extended from the app to the web to physical merchandise.
Investor Storytelling
I designed the full investor prospectus, balancing data visualization, brand narrative, and product storytelling into a cohesive document that supported the fundraising process.
