Relatus

When I joined Relatus there was no visual identity. The platform was centered on professional relationships, networking and personal goals, and it needed a recognizable, cohesive identity that could carry that ambition across every touchpoint.

The identity work began with exploration: sketches, logo directions and symbol construction, testing how the idea of connection could read as a simple, ownable mark.

The final identity paired a distinctive mark with a warm orange brand color, built to feel optimistic and human in a category dominated by corporate blues.

The brand guidelines documented the full system: logo construction and clear space, the color palette, typographic hierarchy, and how the identity applied across product, marketing and communications.

The identity extended across the marketing website and branded digital communications, keeping the product story visually consistent from first impression to sign-up.

I designed all pitch materials, investor decks and partnership presentations, translating the product vision into a clear narrative for investors.

The approximately $2M the company raised was a team achievement. My contribution was the story: the materials that made the vision legible to the people funding it.